A client from the pharmaceutical healthcare industry analysed news articles and press releases from its competitors in order to derive strategic information. This could be publications about the research pipeline, the launch of new drugs, strategic acquisitions or investments as well as macroeconomic information such as plant closures or employee layoffs. The established process involved a very time-consuming manual collection, summary, evaluation and finally aggregation of this information, which was distilled into a management report.
We therefore developed a competitor analysis tool that automates the process of researching and analysing news articles about competitors using large language models (LLMs). The tool collects news articles from selected web sources, extracts the relevant information, summarises and categorises it. Finally, they are made available in a management report. It is also possible to use a chatbot to request more in-depth details on the information collected.
Advantages of the tool:
The HMS competitive analysis tool enables our client to react faster and more precisely to market changes and offers a new method of monitoring and reacting to competitors in a dynamic market environment.
