Arrange a consultation
|
Beratung vereinbaren

Smarter Market and Competitive Analysis Powered by Agentic AI

Faster insights, less manual effort – discover how an LLM-powered solution is transforming competitive intelligence. Learn more!
Project Overview
Industry:
Pharmaceutical healthcare sector
Customer:
Global pharmaceutical corporation
Highlights
  • Fully automated competitive monitoring and trend analysis

  • Integration of an LLM-powered chatbot for exploratory queries

  • Use of verified external sources to ensure high data quality

Technology stack
  • Agentic AI

  • Amazon Web Services

  • Azure OpenAI

  • Generative AI

  • LangChain

  • LLM Logging
  • LLM Orchestration
  • Palantir Foundry

  • Retrieval Augmentation Generation (RAG)

  • Vector database

The solution enabled us to fully automate the previously time-consuming competitive analysis. Thanks to Agentic AI, our client now gains strategically relevant insights much faster.
Christoph Bergen
CoE Lead for GenAI at HMS
The specialist departments of a global pharmaceutical company faced the challenge of preparing relevant market and competitive intelligence in a timely and structured way. To monitor news, research pipelines, acquisitions, and macroeconomic trends, employees had to manually collect, evaluate, and consolidate large volumes of data for management reports. These processes were time-consuming, error-prone, and tied up valuable resources, often taking several days to complete. Standard solutions could not meet the high requirements for data quality, timeliness, and scalability, creating a strong demand for an automated, flexible solution.

The HMS solution: Agentic AI for real-time competitive analysis

HMS developed a competitive intelligence platform that fully automates the entire competitor analysis process. An Agentic AI-based workflow autonomously orchestrates the selection of data sources, manages analysis processes, and triggers LLM calls. This provides specialist departments with up-to-date, structured information and enables them to perform additional analyses in real time – directly via a GenAI-powered chatbot.

Automated data collection and analysis

The solution aggregates reports from verified external, industry-relevant news sources. Initially, these reports are enriched with metadata such as category (e.g., research pipeline, acquisitions, macro trends) and sentiment. In subsequent steps, relevant developments, trends, and anomalies are identified. Under the hood, generative text models from Azure OpenAI are utilized, and the solution is designed to quickly integrate new models and techniques as they emerge.
The following diagram illustrates the key components and workflow of the solution:

Interactive reports and chatbot integration

Compact management reports are generated automatically. In addition, an LLM-powered chatbot allows users to ask ad-hoc questions and perform targeted analyses – without requiring technical expertise.

Automated data collection and analysis

The platform leverages the LangChain framework (LangChain, LangGraph, Langfuse) for orchestration and can easily be extended to integrate new data sources. It is cloud-based (AWS) and designed for global rollouts.
HMS reduced the analysis process from days to minutes.
More about our GenAI services

From data chaos to actionable insights

The automated market and competitive analysis enables the pharmaceutical company to make strategic, data-driven decisions much faster:
Reduced manual effort
Departments save several working days per report.
Real-time insights
Current trends and competitor activities are always available.
Improved data quality
Verified sources ensure reliable analyses for management.
Overall, the solution enhances competitiveness and significantly reduces the workload for employees.

Our strengths, your benefits – Scalable Agentic AI integration

HMS develops practical Agentic AI solutions that integrate seamlessly into existing processes and are highly scalable.
Proven LLM architectures
Successful projects with complex data workflows.
Seamless system integration
Flexible solutions for heterogeneous IT landscapes.
Agentic AI expertise
Dynamic orchestration for maximum automation.
Take your market analysis to the next level – let’s talk!
Book a meeting
© 2024 – 2025 HMS Analytical Software
chevron-down